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Tag: digitalmarketing
Popular Marketing Hooks to Actually Increase Engagement and Conversions
Have you ever heard of marketing hooks? These are ways to hook the mind of your reader in order for them to take action. There are a number of ways to approach increasing your engagement and conversion rates on social media, email marketing and other promotional outlets. These marketing strategy hooks are widely practiced. Here…
Want Success? Set Goals Before Running Your Social Media Ads
One thing I always work closely with my digital marketing clients on is setting strong goals prior to dropping ads. Often times they want to see more…but more what? I can’t tell you how often I hear: I am posting every day but the same 15 people are liking and commenting on it. When I…
What Does It Mean to “Bee” Creative?
A few years ago, I took my kids to a beekeeper who sells honey, and he shared with us what happens in a hive to make it thrive. Honey bees, as it turns out, are highly specialized. There are bees that gather nectar. There are bees that guard the hive. There are bees that clean…